Project: Branding
Year Designed: 2023

About Brand
Solara is a skincare brand that creates products to keep the skin hydrated and soft, helping to remove dryness and leave the skin feeling healthy.

Visual Direction
The logo was inspired by the brand’s initials, “S.” I created a simple and abstract monogram using negative space to give it a clean and modern look.

To balance the abstract logo mark, I used a bold serif font for the brand name. Serif fonts often give a sense of trust, elegance, and professionalism. By customizing a bold serif, I made sure the logo looked bold, while still keeping a clean, high-end look that matches what this brand stands for.

The Scope

  • Brand Naming

  • Visual Identity

  • Print Collateral

  • Social media launch graphics

Disclaimer: All stock images and mockups are property of their respective owners.