( SOLARA SKINCARE )
Hydrating, modern, minimal, radiant
Solara Skincare is a luxury skincare brand dedicated to creating products that deeply hydrate, soften, and revitalize the skin. Each formula is crafted to gently remove dryness while leaving the skin healthy, glowing, and radiant. Rooted in simplicity and care, Solara believes that the best skincare is both effective and elegant—and this branding concept was designed to reflect that balance of beauty and function.
( Visual Identity Concept )
Solara’s brand identity was created to embody modern elegance and refreshing simplicity. Using a minimal, light-toned color palette, clean typography, and editorial-inspired layouts, the visuals reflect hydration, radiance, and trustworthiness.
At the heart of the system is a custom “S” monogram, designed with negative space to form a simple yet abstract mark that feels timeless. To balance the logo mark, a bold serif font was customized for the brand name. Serif typography conveys elegance, confidence, and professionalism—qualities that resonate with skincare enthusiasts looking for products that work and look high-end. The result is a brand identity that feels bold, minimal, and refined—perfect for luxury skincare packaging, social media, and e-commerce presentation.
Disclaimer: All stock images and mockups are property of their respective owners.