FEMININE CLASSY MINIMAL CHIC
Socially Scripted is a boutique stationery and signage studio based in Northern New Jersey, specializing in custom wedding paper goods and large-scale installations that feel as personal as they are polished. Socially scripted also believes that the most meaningful design is thoughtful, immersive, and rooted in story and that is what this entire branding concept captures.
( SOCIALLY SCRIPTED )
( VISUAL CONCEPT )
Socially Scripted was designed to evoke a sense of Romance, timeless style, and simplicity. With a neutral color palette, elegant and clean typography, and editorial-inspired layouts, the brand captures a clean aesthetic. Since flowers are at the heart of Socially Scripted, we intentionally incorporated floral elements into the visuals, along with custom icon marks to reinforce the brand’s signature look.
The logo system is built around a custom SS monogram, representing the initials of Socially Scripted, framed with florals to highlight the brand’s delicate yet elevated feel among other visual details.
( WHY BRANDING FOR WEDDING PROS? )
In the wedding professionals industry, the biggest challenge is standing out in a space overflowing with planners, florists, photographers, and stationery designers all competing for the same couples. For many wedding professionals without clear and intentional branding, their work can easily blend in. Leaving couples unsure, unconvinced, or choosing someone else who matches their vibe better simply because of their branding. A cohesive identity instantly communicates your own story as a wedding pro across all touch points, attracting clients whose vibe not only matches with yours, but they value what you do and how you show up. It positions you as a brand that is reliable, and worth investing in.
